About Us

Quira is a proudly African-focused nutraceutical brand under the esteemed American BLU & WELL LLC Nutraceutical  Group of companies. We specialize in science-backed wellness solutions including collagen products, immune boosters, multivitamins, magnesium glycinate, sleep aids, and other premium supplements. At Quira, we blend global innovation with local health needs to support vibrant, healthier lives across Africa. Our formulations are rooted in clinical research and crafted with the highest-quality ingredients. We are committed to purity, potency, and purpose in every product. Quira exists to empower individuals to take charge of their health naturally. We strive to bridge nutritional gaps with safe, effective, and affordable solutions. Our products are GMP-certified and aligned with international standards. Join the Quira journey where wellness meets trust.

Our Founder, Dr. Cohen, is no stranger to dealing with skin & sleep-related problems. As a registered medical practitioner & a cofounder of the American BLU & WELL Nutraceutical company. This has given him the knowledge & practical experience about nutraceuticals & their formulation which led him to start up a nutraceutical company geared towards aiding in solving issues related to sleep , skin, stress, immunity, health & vitality within the African population with a nutraceutical approach thus reducing on the several side effects and addiction tedancies related prescription drugs. 

This is where everything changed and the idea for Quira was born. The obsession for researching ways to address concerns at the core and through nutrition grew, as did the desire to help people live as their best, healthiest selves. Quira hired scientists, began to explore people’s diverse issues and find ways to solve for those individual struggles by developing nutritional solutions that target very specific skin, hair, body and mood needs.

Our commitment to finding what’s right for you doesn’t end with active ingredients that have demonstrated–in clinical trials–to produce results. At Quira , we are all consumers and as such, we are obsessed with quality. From potent clinically tested actives to help you achieve your wellness goals, to finding the best suppliers for ingredients to triple testing and formulating without unnecessary widely used fillers that may make a pill brighter or cheaper to produce.

We made it our mission to make you feel good from the inside out and approach our products as a consumer first, creating clean verified, quality products that could be trusted to do what they promised and took into account future generations and the future of our planet with consciously prevented ocean plastic packaging.

Over the years, Quira  has evolved with more research, products dedicated to Children, Men & Women’s  health–at every stage in their lives, more innovation and a strong, supportive community. Because of our genuine passion for problem solving, Quira  has become a wellness pioneer in Africa with an optimistic approach to struggles and a promise to feel good, life changing science delivered right to your doorstep.